Ubisoft E3: Splinter Cell
Opportunity
The opportunity was to reveal the next chapter in Ubisoft's Splinter Cell franchise, showcasing its themes of technological warfare, hacking, and societal upheaval before a live audience at E3.
Outcome
The outcome was a larger-than-life performance of interference and surprise. It delighted the crowd, creating a sense of mystery, danger, and wonder about what was real and what wasn't. This hyperreal performance set the tone for the next chapter of Splinter Cell.
