Microsoft's stores around the globe feature iconic large format video walls. This experience required unique and adaptive layouts in specific arrangements for each store. Campaigns featured immersive video experiences with dynamic transitions and region-specific messaging.

Stats

- 27,000-pixel LED video walls

- 116 stores globally

- 18 campaigns

- 25+ artists and designers (3 time zones)

Roles

Senior Art Director • Experience Designer • Associate Creative Director

- Led a team of 25+ artists across multiple time zones and languages

- Concepted stimulating visual campaigns in alignment with Microsoft’s and third-party partner goals as well as adhering to compliance

- Directed 10 dedicated campaigns as well as 8 refresh campaigns for seasonal content

- Was responsible for campaign vision, direction, scope, and timeline deliverables